THE TIGERS OF WEST ASHLEY

“I hate baseball,” our little guy yelled. He wanted nothing to do with T-Ball. So that turned into our brief. How do we get a kid who loves art class, instant gratification, and drawing Pokémon cards to love a game that moves at the speed of the sloth from Zootopia? We turned the season into a father-son branding project. I let him be the creative director. His first feedback “I hate Tigers. I want to be the Zapdos.” Well, try again. We drew logos, made baseball cards, T-shirts and had an illustrator, Dermot Reddan bring some Tigers to life, and somewhere along the way, he started warming to everything. And looking forward to the Spring Season. Turns out, all it took to make him love T-Ball was letting him help create it.