Visit Baltimore /get here

Instead of trying to gloss over people’s perceptions, we leaned into what makes Baltimore real. The truth is, this city’s hard to sum up. It's a mixture of grit and grace that you have to see and feel for yourself. So the campaign invited travelers to do just that, drop their assumptions and show up with an open mind. Across print, outdoor, and digital, we showcased Baltimore as it really is — a living, breathing story waiting to be experienced.