VISIT LAUDERDALE REBRAND

You never lost your splash—it’s just been waiting to break free. This campaign invites travelers to Greater Fort Lauderdale to rediscover what brings them joy. Built to stand apart from Miami and West Palm Beach, Never Lose Your Splash celebrates a destination defined by 300 miles of navigable waterways and 24 miles of golden coastline, where water doesn’t just frame the experience—it moves you through it. With textures inspired by local communities and bold, vibrant photography, the campaign captures both the literal and emotional power of making a splash.